How to make money from social media ?

Research has shown that the average person spends around two hours a day on social media – but if you're a social media addict, you'll likely spend much more time trawling through the 'gram!

How about you use all that dedication to scrolling to actually make some money? Social media is quite a lucrative business if you know how to play it right and you’re prepared to put in the effort.

In fact, according to influencer app Takumi, you can make money on Instagram with just 1,000 followers if you post twice a week.

So whether it's Facebook, Instagram, TikTok, Snapchat or any other channel, if you fancy turning your social media obsession into a handy little side-hustle, here’s everything you need to know...

What’s in this guide?

  • How many followers do you need to make money on social media?

  • How much money can you make from social media?

  • How to find your niche on social media

  • How to get more followers on social media

  • How to make money from social media accounts

For some super easy ways to earn cash online, check out our guide to making money from watching videos.

How many followers do you need to make money on social media?

Does having more followers mean you'll make more money? The answer to this is both yes AND no.

You don't need thousands of followers to make money

Exposure to the most successful influencers on Instagram and TikTok has lead a lot of people to assume you need hundreds of thousands of followers to be able to make any money on social media. This simply isn’t true.

Brands are increasingly seeking quality over quantity – this means they would rather pay for a smaller audience of engaged or niche followers. They no longer just want expensive celebrities to advertise their products, they're deliberately looking for ordinary people and 'influencers'.

For example, if you can prove that the vast majority of your followers are UK university students aged 18–24, you’ve instantly got your selling point – even if you don’t have an absolutely huge audience. In other words, it's not a question of how many Instagram followers you need to make money, but who those followers are.

The more followers you have the more money you make

That being said, you do still need to have a fairly decent amount of followers. No one’s going to pay you anything just to make TikToks that only your friends will watch.

But you only really need to reach around 1,000 followers to be able to start making a small amount of money.

How much money can you make on social media?